New wireless-tracking wristbands designed to make the “Most Magical Place on Earth” even more hassle-free will hit Walt Disney World in Orlando, Fla., over the next few months.
The “MagicBands” will be linked to customers’ credit-card information and function as room keys and park entry passes, thanks to radio-frequency identification (RFID) chips, which are most commonly used in wireless toll collection and public-transit turnstiles.
The MagicBands are part of a bigger system called “MyMagic+,” which also allows the theme park to collect sensitive personal information, including names of guests both young and old, their purchasing and riding patterns and real-time location data.
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