How Silicon Valley Entrepreneurs Are Rushing to Cash in on Cannabis

April 18th, 2014

Via: Wired:

After Charlotte began taking an extract from the brothers’ strain in 2012, her seizures dropped from 300 a week to three or four a month. It was a revelation. The Stanleys named the strain Charlotte’s Web in her honor. As word of the drug’s antiseizure effect began to spread, families from across the US began moving to Colorado to gain access to it. Today about 200 pediatric patients and another 100 adults take Charlotte’s Web.

Today, marijuana is well on its way to legalization. The majority of Americans live in states that have legalized or decriminalized it in some form. Two states, Colorado and Washington, have completely legalized it for recreational use; for lulz. An industry that has long operated in isolation, below ground in basements or in remote hollows in the deep woods, is moving into the light. It will be akin to the wine business.

Not everyone sees this yet, but it is going to become as clear as a blue-sky day at the ocean. Legalization is inevitable. And with it, vast fortunes stand to be made by those who can give growers and retailers and consumers the tools to increase yields, effectively manage inventory, and consume it in healthier, safer ways.

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