#myNYPD Twitter Campaign Backfires, Promotes Photos of Police Brutality Instead of Positive Encounters with Public

April 23rd, 2014

Via: New York Daily News:

An exercise in social media outreach turned #epicfail Tuesday when users flooded the Twittersphere with some of the NYPD’s most infamous moments of brutality.

The NYPD, through its Twitter page, innocuously asked people on to post pictures of themselves interacting with New York’s Finest — complete with the hashtag myNYPD.

But instead of happy pictures of cops posing with tourists and helping out locals, Twitter erupted with hundreds of photos of police violence, including Occupy Wall Street arrests and the 84-year-old man who was bloodied for jaywalking on the Upper West Side earlier this year.

Research Credit: ottilie

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