Targeting Political Ads to Individuals
August 26th, 2014Via: Engadget:
Like it or not, another US election is almost upon us — and this time around, the incessant political advertising may cut a little too close to home. Both Democrats and Republicans are using a new TV ad targeting system from DirecTV and Dish that takes advantage of voter records to put personalized campaign ads on your DVR. If you tend to swing between both parties, you may get different commercials than lifelong supporters. You may also get reminders to vote early if you frequently cast absentee ballots. And unlike conventional targeting methods, which run ads on shows they believe certain demographics will watch, these promos will automatically appear on any show you record as long as there’s a free slot.
