Advertisers Broadcast Messages On Focussed Audio Beams

May 1st, 2007

Thoroughly terrifying.

Via: Boston Herald:

Advertisers have a new way to get into your head.

Marketers around the world are using innovative audio technology that sends sound in a narrow beam, just like light, making it possible to direct messages right into consumers’ ears while they shop or sit in waiting rooms.

The audio spotlight device, created by Watertown firm Holosonic Research Labs Inc., has been used to hawk everything from cereals in supermarket aisles to glasses at doctor’s offices. The messages are often quick and targeted — and a little creepy to the uninitiated.

Court TV recently installed the audio spotlight in ceilings of bookstores to promote the network’s new murder-mystery show. A voice, whispering, “Hey, you, can you hear me? Do you ever think about murder?” was beamed toward customers as they browsed the mystery section in several independent bookstores in New York.

For advertisers, the audio spotlight is a way of marketing to consumers, sending tailored messages without disturbing an entire store with loudspeaker announcements such as Kmart’s iconic “Blue Light Special.”

Research Credit: Life After the Oil Crash

5 Responses to “Advertisers Broadcast Messages On Focussed Audio Beams”

  1. souls Says:

    For a second I was wondering if subliminal message/silent sound technology from First Earth Batallion and its successors has finally found its way into mainstream commercial markets. Somewhat luckily it seems they are still broadcasting in a frequency we are at least aware of. ‘Luckily’. This world is getting sicker with every day …

  2. Tim Fuller Says:

    I got an email from New Scientist and followed a link about a story on lie detection using MRI instead of polygraph. Polygraph is voodoo anyway, but the best and the brightest have apparently figured out how to detect lying by looking at your brain as you lie. I can’t say for sure because the link was a ploy to get you to subscribe. Jeebus, I hope these folks don’t uncover a plot to destroy the earth and the only people who get to know about it are their subscribers!!


  3. George Kenney Says:

    My bet is on using this technology to whisper to people to ‘Do what thou Wilt’. Forget your family, forget your church, forget your country, follow your will and purchase what you want from our corporation.


    Do you think today’s teenagers have greater loyalty to the USA or Apple iTunes? Dick Cheney to the US constitution or Halliburton?

  4. George Kenney Says:

    or maybe it will broadcast…


    1. Maintain humanity under 500,000,000 in perpetual balance with nature.
    2. Guide reproduction wisely – improving fitness and diversity.
    3. Unite humanity with a living new language.
    4. Rule passion – faith – tradition – and all things with tempered reason.
    5. Protect people and nations with fair laws and just courts.
    6. Let all nations rule internally resolving external disputes in a world court.
    7. Avoid petty laws and useless officials.
    8. Balance personal rights with social duties.
    9. Prize truth – beauty – love – seeking harmony with the infinite.
    10.Be not a cancer on the earth – Leave room for nature – Leave room for nature.

  5. Jack Says:

    That is truly fucked up….

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