{"id":3272,"date":"2008-08-02T14:57:20","date_gmt":"2008-08-02T14:57:20","guid":{"rendered":"http:\/\/cryptogon.com\/?p=3272"},"modified":"2008-08-02T14:57:20","modified_gmt":"2008-08-02T14:57:20","slug":"lilly-trained-sales-force-to-ignore-risks-associated-with-zyprexa","status":"publish","type":"post","link":"https:\/\/www.cryptogon.com\/?p=3272","title":{"rendered":"Lilly Trained Sales Force to Ignore Risks Associated with Zyprexa"},"content":{"rendered":"<p>Eat your happy pills, citizen!<\/p>\n<p>Via: <a href=\"http:\/\/www.bloomberg.com\/apps\/news?pid=20601109&#038;sid=a9j.UNtEC6h8&#038;refer=home\">Bloomberg<\/a>:<\/p>\n<p><em>Eli Lilly &#038; Co. trained its sales force to downplay risks for Zyprexa and encourage doctors to prescribe the drug beyond approved uses for schizophrenia and bipolar disorder, according to court documents.<\/p>\n<p><strong>Lilly&#8217;s research showed some patients on Zyprexa gained as much as 80 pounds and that the incidence of high blood sugar at diabetes levels was 3.5 times higher than for placebos<\/strong>, according to documents filed in a lawsuit brought by the state of Alaska. Before those findings, doctors already saw a &#8220;logical link between weight gain and diabetes,&#8221; an instruction sheet advised the sales force in 2002.<\/p>\n<p><strong>&#8220;We believe it is essential to weaken this link to neutralize the diabetes\/hyperglycemia issue,&#8221; the company said in the sales document, which was provided for the Alaska case. &#8220;Neutralizing any concern from our customers will be essential to the future growth of Zyprexa in the marketplace.&#8221;<\/strong><\/p>\n<p>Zyprexa became the company&#8217;s top-selling drug, with $4.76 billion in sales last year &#8212; about a quarter of Lilly&#8217;s revenue. Company sales representatives disputed or ignored the risks and pursued primary-care and nursing-home doctors as well as psychiatrists, according to documents in the Alaska case that were released July 29 after Bloomberg News filed a motion to unseal them.<\/p>\n<p><strong>Lilly agreed to pay $15 million to settle the Alaska suit in March. The company has paid about $1.2 billion to resolve claims brought by more than 31,000 patients who said they weren&#8217;t adequately warned Zyprexa could cause weight gain, diabetes or inflammation of the pancreas, Lilly spokeswoman Marni Lemons said July 8.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eat your happy pills, citizen! Via: Bloomberg: Eli Lilly &#038; Co. trained its sales force to downplay risks for Zyprexa and encourage doctors to prescribe the drug beyond approved uses for schizophrenia and bipolar disorder, according to court documents. Lilly&#8217;s research showed some patients on Zyprexa gained as much as 80 pounds and that the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,25],"tags":[],"class_list":["post-3272","post","type-post","status-publish","format-standard","hentry","category-atrocities","category-health"],"_links":{"self":[{"href":"https:\/\/www.cryptogon.com\/index.php?rest_route=\/wp\/v2\/posts\/3272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cryptogon.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cryptogon.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cryptogon.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cryptogon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3272"}],"version-history":[{"count":0,"href":"https:\/\/www.cryptogon.com\/index.php?rest_route=\/wp\/v2\/posts\/3272\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cryptogon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cryptogon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cryptogon.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}