K-12 Student Database Will Share Information with ‘Private Companies Selling Educational Products and Services’

March 4th, 2013

You’ll love this. Check out the part in bold to see who’s behind this database.

Via: Reuters:

An education technology conference this week in Austin, Texas, will clang with bells and whistles as startups eagerly show off their latest wares.

But the most influential new product may be the least flashy: a $100 million database built to chart the academic paths of public school students from kindergarten through high school.

In operation just three months, the database already holds files on millions of children identified by name, address and sometimes social security number. Learning disabilities are documented, test scores recorded, attendance noted. In some cases, the database tracks student hobbies, career goals, attitudes toward school – even homework completion.

Local education officials retain legal control over their students’ information. But federal law allows them to share files in their portion of the database with private companies selling educational products and services.

Entrepreneurs can’t wait.

“This is going to be a huge win for us,” said Jeffrey Olen, a product manager at CompassLearning, which sells education software.

CompassLearning will join two dozen technology companies at this week’s SXSWedu conference in demonstrating how they might mine the database to create custom products – educational games for students, lesson plans for teachers, progress reports for principals.

The database is a joint project of the Bill & Melinda Gates Foundation, which provided most of the funding, the Carnegie Corporation of New York and school officials from several states. Amplify Education, a division of Rupert Murdoch’s News Corp, built the infrastructure over the past 18 months. When it was ready, the Gates Foundation turned the database over to a newly created nonprofit, inBloom Inc, which will run it.

States and school districts can choose whether they want to input their student records into the system; the service is free for now, though inBloom officials say they will likely start to charge fees in 2015. So far, seven states – Colorado, Delaware, Georgia, Illinois, Kentucky, North Carolina, and Massachusetts – have committed to enter data from select school districts. Louisiana and New York will be entering nearly all student records statewide.

“We look at personalized learning as the next big leap forward in education,” said Brandon Williams, a director at the Illinois State Board of Education.

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