Tesla Dominates U.S. Luxury Car Market
October 12th, 2016A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leading firms, products and alliances.
Via: Electrek:
Tesla shocked the industry earlier this year when it confirmed having delivered 25,202 Model S sedans in the U.S. in 2015, which gave the company a 25% market share in the premium sedan market. For the first time, Tesla had surpassed market leaders like BMW and Mercedes. Furthermore, every single other large luxury sedan has seen its sales decrease during the same period.
Now the electric automaker is increasing its lead on the US luxury sedan market to such a point that the Model S is now twice as popular as the Mercedes S-Class or the BMW 7-Series. Tesla is literally selling more all-electric sedans in the US than Mercedes and BMW are selling S-Class and 7-Series combined.
Related: Daimler to Invest Over $1 Billion in Batteries for Upcoming Electric Vehicle Models
