The Car of the Future Will Sell Your Data
February 20th, 2018No.
Via: Bloomberg:
Picture this: You’re driving home from work, contemplating what to make for dinner, and as you idle at a red light near your neighborhood pizzeria, an ad offering $5 off a pepperoni pie pops up on your dashboard screen.
Are you annoyed that your car’s trying to sell you something, or pleasantly persuaded? Telenav Inc., a company developing in-car advertising software, is betting you won’t mind much. Car companies—looking to earn some extra money—hope so, too.
I have this (naïve?) fantasy that in the midst of all of this I’ll still be riding my (possibly electric) motorbike.