Japanese Food Additive Conglomerate Rebrands Aspartame (Nutrasweet) as AminoSweet
February 14th, 2010Via: NaturalNews:
In response to growing awareness about the dangers of artificial sweeteners, what does the manufacturer of one of the world’s most notable artificial sweeteners do? Why, rename it and begin marketing it as natural, of course. This is precisely the strategy of Ajinomoto, maker of aspartame, which hopes to pull the wool over the eyes of the public with its rebranded version of aspartame, called “AminoSweet”.
Over 25 years ago, aspartame was first introduced into the European food supply. Today, it is an everyday component of most diet beverages, sugar-free desserts, and chewing gums in countries worldwide. But the tides have been turning as the general public is waking up to the truth about artificial sweeteners like aspartame and the harm they cause to health. The latest aspartame marketing scheme is a desperate effort to indoctrinate the public into accepting the chemical sweetener as natural and safe, despite evidence to the contrary.
Ajinomoto Co., i wouldn’t trust them any further than i could throw them! HA!
seriously, this company invented monosodium glutamate (MSG). it’s a company that has amassed a fortune by tricking people’s taste buds and convincing the world that there is nothing wrong with their dodgy food additives.
btw, in Japan, on food labels, MSG is always listed as the innocuous-sounding “Amino acid, etc.” i would estimate that about 50% or more of ALL non-raw foods sold in Japan contain some MSG additive. it is extremely pervasive. the chain stores selling cheap sushi put it in the rice, cheap nori has it, as do most sembei crakers. most noodle shops put it in their soup, just about anything savory you buy at a combini (convenience store) has it.
as for Aspartame, i don’t even read the labels of “diet” drinks of “non-sugar” chewing gum, etc. let alone put them into my body. so i don’t know what Aspartame is labeled as at the moment. but AminoSweet? HA! just about everything Ajinomoto markets is called “Amino-something-or-other”. 95% of the Japanese population will be none the wiser and don’t seem to care.