Occupied Washington DC
April 11th, 2010Via: After Downing Street:
As a visitor to our nation’s capital, I cannot tell you how disconcerting it is to step off the metro and find yourself face to face with a F-35 fighter jet. Where you would normally expect to find ads for cell phones or museum exhibitions, Washington’s subway, the second busiest in the country, instead displays full color backlit billboards for some of the most deadly – and expensive – weapons systems ever produced.
The ads for such companies as Lockheed Martin, the world’s largest weapons producer, Goodrich, KBR, AGI, BAE Systems and Northrop Grumman can be found in many of the metro stations in the Washington metropolitan area. Not surprisingly, the heaviest concentration is at Pentagon City and near government offices at the Federal Center and Capitol South stations. Undoubtedly, the ads aim to influence key decision-makers, but they also serve the purpose of selling to the general public the concept that only our superior military prowess can protect us from a hostile world.
The billboards range from explicit ads for attack helicopters and combat vehicles to more subtle billboards for companies such as little-known DRS, owned by Italian weapons maker Finmeccanica and 26th among the top 100 Pentagon contractors, or for “rugged” Dell computers designed to meet Defense Department specifications for military-use.
Far from subtle is Northrop Grumman’s marketing approach in the Capitol South metro station, the closest to Congress. In an all out assault on the visual senses, the station has been literally festooned by the country’s third largest military contractor. Apparently considering the usual ad space along the tracks to be insufficient, Northrop Grumman ads can also be found on all four sides of columns installed near the turnstiles, on banners strung up along the railings upstairs and even on the floor just before the escalators. CBS Outdoor, responsible for the ad space in DC metro stations, claims that “Capitol Hill Station Domination is an impactful way to get your message in front of the Congress and decision-makers in DC.”
An estimated 17,000 Capitol South metro passengers are confronted daily with Northrop Grumman Global Hawks and X-47 Unmanned Combat Aerial Vehicles, which boast a 4500-pound weapons bay, E-2D Advanced Hawkeyes, Viper Strike-armed Fire Scout unmanned helicopters and E-8C Joint Surveillance Target Attack Radar Systems (STARS), all designed “for an unsafe world.” According to the centrist Brookings Institute, 90% of drone casualties in “targeted” strikes in Pakistan have been innocent civilians. Yet ads for these systems, which carry price tags ranging hundreds of millions of dollars when factoring in development costs, are on full display.
Perhaps most startling of all the Capitol South billboards is the ominous scene of a bombed out apartment building above the slogan “By the time you find the threat, we’ve already taken it out of the picture.” Northrop Grumman fails to fill us in on what happened to the people living in those apartments.
