Court Approves Lawsuit Against Toyota Over Cyberstalking Ad Stunt
September 13th, 2011This is definitely one for your Not The Onion file folder.
Via: Wired:
A woman who was targeted by Toyota in a creepy, stalker-themed online advertising stunt will be allowed to sue the company, despite the carmaker’s argument that she unknowingly agreed to the whole thing.
Amanda Duick sued Toyota in 2009 over its intrusive “Your Other You” campaign, after she began receiving frightening e-mails over a number of days from a strange man. The man, who had her home address, told her he was on the lam from the law and needed to crash at her place for a bit to hide out with his pit bull, Trigger.
According to a court document (.pdf), “Sebastian Bowler,” who appeared to be a 25-year-old Englishman and soccer fanatic with a drinking problem (based on the MySpace page he sent Duick), told the plaintiff that he was on a cross-country road trip and would be at her house in a few days. After Bowler wrote that he’d run into some trouble at a motel, Duick received an e-mail from someone purporting to be manager of the motel, who included a bill to Duick saying she was responsible for a TV Bowler had smashed.
Duick freaked out over the e-mails before she received a message directing her to a video explaining she’d been punked by Toyota. The video explained that Bowler was a fictional character, and the whole thing had been an elaborate prank — part of an ad campaign for Toyota’s Matrix car.
Unknown to Duick, someone had signed her up for the campaign at YourOtherYou.com, a web site set up for the prank. The campaign was aimed at 20-something males because the company’s advertising firm, Saatchi & Saatchi LA, determined that the demographic loves to punk their friends.
Research Credit: ApexNadir
