Documentary About the Failure of McDonald’s in Bolivia

December 26th, 2011

I’m lovin’ it.

Via: Global Post:

It’s the country that turned its back on McDonald’s.

The fast food giant added the traditional llajwa sauce to its classic patties, but still Bolivians weren’t conviced.

So after five years, McDonald’s closed its eight branches and left the country in 2002.

Now a new documentary, “¿Por qué quebró McDonald’s en Bolivia?”, explores why McDonald’s failed. Filmmaker Fernando Martinez focuses on social and cultural aspects to explain the company’s lack of success. “Culture beat a transnational, globalized world,” he said.

Posted in Economy, Food, Media, Resistance | Top Of Page

One Response to “Documentary About the Failure of McDonald’s in Bolivia”

  1. Crates says:
    December 26, 2011 at 7:03 pm

    So , , , now I know where to emmigrste to. Sounds like my kind of place.

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