Smart Shelves Will Identify Grocery Shoppers, Deliver Custom Advertisements
October 15th, 2013Via: Technology Advice:
According to an interview with the Wall Street Journal, snack company Mondelez International will introduce so-called “smart shelves” into grocery stores starting in 2015. The shelves, which will be concentrated at the checkout line, will use a variety of tools to identify a shopper’s sex and age. The machine will then use that info to choose an ad custom tailored for the shopper’s demographic.
The shelves should also be able to track individual engagement, and monitor how long each ad is watched. Weight sensors under the product holders will let the machine know when a customer has picked up an item, or is considering a purchase. Custom coupons can be displayed, in order to boost conversion rates.
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