Google Barges Part of Glass Marketing Effort?
November 2nd, 2013Via: CBS:
Google’s mysterious floating barge on San Francisco Bay will feature luxury showrooms and a party deck for the tech giant to market Google Glass and other gadgets to invitation-only clients, multiple sources told KPIX 5.
The project, which has been in the planning stages for more than a year, was created at Google[x], the secret facility that Google reportedly runs near its corporate headquarters in Mountain View. It is personally directed by Google co-founder Sergey Brin and is Google’s attempt to upstage rival Apple and its chain of popular retail stores, sources said.
A source who has been onboard the vessel, which is moored off San Francisco’s Treasure Island under tight security, told KPIX 5 the first three floors are designed to serve as “dazzling showrooms” that can be outfitted with chrome features and floor lighting. There is an upper “party deck” meant to feature bars, lanais and other comforts so Google can fete its upscale customers.
