The Craft Distilling… Bubble?
June 15th, 2014*chortle*
Via: The Atlantic:
Craft distilling—a loosely defined industry consisting chiefly of distillers producing fewer than 50,000 cases a year—is now in its heady, early-Internet phase. There were about 70 small distilleries across the United States in 2003; today there are more than 600. Hardly a day passes without the announcement of a new distillery opening its doors to produce craft gin or bourbon or an obscure liqueur inspired by a Pflümli someone once tasted in Pfungen.
“I’m approaching my sixth year as a consultant in the craft industry,” said Dave Pickerell, a former master distiller at Maker’s Mark. “And 100 percent of the clients I worked with in years one, two, and three have already expanded. And the clients I picked up starting in year four are expanding now.”
