Musk Is Rebranding Twitter to X

July 23rd, 2023

Via: Engadget:

Elon Musk’s rebrand of Twitter seems to be underway. In a series of late-night tweets Saturday, Musk shared that the company’s famous bird logo and name would soon be no more. The company, it seems, will simply be known as “X.”

“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” he tweeted. He later said in a Twitter space that the Twitter logo would be changed Sunday. “It should have been done a long time ago, sorry it took so long,” he said.

It’s long been known that Musk favors the “X” branding. The banking startup he co-founded in 1999 was called x.com, and his recently-announced Ai venture is called xAI. And Twitter’s holding company was rammed to X Corp in April. Musk has also talked about how X would help Twitter become an “everything app.” Though Musk has offered few specifics on this vision, many believe he’s referencing apps like WeChat, the most popular app in China that people use for a host of everyday activities, like payments and shopping, in addition to social networking.

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