The First Advertising Campaign for Non-Human Primates
June 28th, 2011Via: New Scientist:
Keith Olwell and Elizabeth Kiehner had an epiphany last year. At a TED talk, the two New York advertising executives learned that captive monkeys understand money, and that when faced with economic games they will behave in similar ways to humans. So if they can cope with money, how would they respond to advertising?
Laurie Santos, the Yale University primatologist who gave the TED talk, studies monkeys as a way of exploring the evolution of the human mind. A partnership was soon born between Santos, and Olwell and Kiehner’s company Proton. The resulting monkey ad campaign was unveiled on Saturday at the Cannes Lions Festival, the creative festival for the advertising industry.
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